2026-07-17 · designer-study
Inside Jon Ingold's Philosophy — Keeping the Story Alive by Letting You Keep Failing
A study of inkle's Jon Ingold through his interviews and his own essays. We read the philosophy behind 'the job of a designer is to replicate the feeling of the experience', his insistence on embedding deduction in dialogue rather than a UI, and his obsession with letting the player 'fail forward' — neither losing nor winning, but squeaking through.